Seven Types of People ISIS is Likely to Recruit in Cyberspace

Seven key characteristics about the types of people, who are likely to be sympathisers to the ISIS narrative, have been identified in a recent study. The study has examined 100 different Facebook pages, comments and posts and 50 different Twitter users leading to 2,050 results to capture and contextualise the impact ISIS was having on social media sites (Awan, 2017). 

Social media platforms such as Facebook, Twitter and YouTube have been recognised as powerful tools within private and public sector, which unfortunately, can also serve as a potential weapon if in wrong hands. They have been used by criminal groups to spread their propaganda and ideology to thousands of online sympathisers across the world and to recruit new soldiers. ISIS became the first terrorist group to use the social media to such extent, becoming a mirror of human violence.
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In 2014, a simple hashtag - #AllEyesOnISIS announced the invasion of northern Iraq. At least 30,000 of ISIS foreign fighters from around hundred countries were recruited via social media to the battlefields of Syria and Iraq. But the use of social platform Twitter did not end there. ISIS soldiers spammed Twitter with their announcements of conquered towns and horrific images of people they fought against. Over 40,000 tweets were sent in a single day as ‘black-clad militants bore down on the city of Mosul’ (Brooking, 2016).

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Social media savvy – the group released nearly 1,150 propaganda events, such as videos, articles, essays and photos. It has been suggested that terrorists are ‘more strategic plagiarists than geniuses’, who simply ‘adapted their time-tested terror tactics to the new rules of the social media age’ (Brooking, 2016). Media specialists from North Carolina studied how the group built its message. They found that ISIS mimic ‘Hollywood visual style’, using saturated colours, clear subject and focus from different angles (Brooking, 2016).

From 2,050 results collected by Awan via Facebook and Twitter, the study has found that whilst there was a strong online backlash against ISIS, there was also a ‘pervading sense of online propaganda and an extremist narrative that was leading in some cases to the glorification of the role of ISIS’ (Awan, 2017). Five distinct categories were established after analysing the different methods used by ISIS online for propaganda purposes. These were videos, chatrooms, websites, images and the use of hashtags, retweets and likes . Based on these results, seven types of people have been identified: Cyber Mobs, Loners, Fantasists, Thrill Seekers, Moral Crusaders, Narcissists and Identity Seekers (Awan, 2017) .  

Offender behaviour characteristics
Type
Characteristics
Cyber Mobs
Using social media platforms to create a mob mentality and urging others to fight for the Isis goal. This is done through group posts, videos and comments of hate directing groups of Muslim’s to fight. Often personified through retweets, likes and views of specific ISIS propaganda materials.
Loners
Often done through individual posts and comments. This individual is someone who is attracted to the ISIS campaign but clearly is exposed to individual grievances and has a lone mentality.
Fantasists
Someone using social media platforms to fantasise over the ISIS movement. In particular, these individuals have blurred the lines between reality and fiction and are making direct pleas to fight for Isis.
Thrill Seekers
People who are promoting ISIS propaganda through videos and posts and forums. Indeed, some of these individuals claim to be directly using the Internet for online extremist purposes. These individuals are describing the sense of adrenaline rush they are receiving by watching and partaking in fighting on the battlefield whether online or offline.
Moral Crusaders
These individuals are talking about the moral duty to fight. Many of these individuals are also constructing arguments based on ideology and theology to promise people external rewards.
Narcissists
These people are using political, foreign policy and individual grievances to whip up a climate of revenge seeking and wanting to fight for the ISIS mission and goals.
Identity Seekers
Mostly this is users who appear to be seeking some form of identity. Primarily people searching for some form of masculinity and therefore the ISIS recruitment drive appeals to them. This applies to males and females.
Table adapted from Awan (2017).


Credit: City of London Police


References:
Awan, I. (2017). Cyber-Extremism: Isis and the Power of Social Media. Society 54 (2), 138 - 149. doi:10.1007/s12115-017-0114-0.

Brooking, E. T., & Singer, P. W. (2016). War Goes Viral How Social Media Is Being Weaponized. Atlantic, 318(4), 70-83.